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Five Things to Remember When Planning Your Next B2B Marketing Campaign

Five Things to Remember When Planning Your Next B2B Marketing Campaign by Jon Mowat on MarketingProfs Creating a B2B marketing campaign? Let’s take a look at some important factors all B2B marketers...

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Is South Africa ready for B2B-scale ecommerce?

Is South Africa ready for B2B-scale ecommerce? By Neil Watson, memeburn contributor. 03.03.15 |   Ecommerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014...

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‘Intelligent’ communication’ VS treating customers like Data Sets

‘Intelligent’ communication’ VS treating customers like Data Sets Scott Cundill, Founder of Majestic3.com, explains that ‘Customer Relationship Management’ is most often defined by the average person...

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Why media partners are as important as ever in the era of content marketing

Why media partners are as important as ever in the era of content marketing By Ian Drummond, Digital Sales Manager at Mediamark With the rise of “owned” channels such as social media accounts and...

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[Video] Why B2B e-commerce is a Massive Opportunity for Local Business

[Video] Why B2B e-commerce represents a Massive Opportunity for Local Business In a recent study released by consulting firm Frost & Sullivan, it was projected that global business-to-business...

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[Video] Is a 451% increase in new business leads a ridiculous expectation?

[Video] Is a 451% increase in new business leads a ridiculous expectation? Jessica Hubbard, Deputy Editor; 21 October 15 The age of cold calling is over – and by 2020, customers will manage 85% of...

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The top 5 B2B marketing channels, and how to ace them

The top 5 B2B marketing channels, and how to ace them By Rohan Ayyar on 27 October, 2015  There are a host of B2B marketing channels available to us. But with limited time and resources, where should...

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[Video] 50 Shades of Wowing your clients…

[Video] 50 Shades of Wowing your clients… “The culture of ‘wow’ is something that most businesses don’t understand,” says Matthew Clark, CEO of marketing technology firm Virtual Edge. “It is simply...

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[Video] How to get people to buy your products, over your competitors’

[Video] How to get people to buy your products, over your competitors’ Jessica Hubbard, Deputy Editor; 19 November 15 Matthew Clark, CEO of marketing technology firm Virtual Edge, says that the key to...

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[Video] When is that logo on your video content a turn-off?

[Video] When is that logo on your video content a turn-off? Jessica Hubbard, Deputy Editor; 12 January 16 There is an ongoing debate around the size and placement of logos in video content marketing,...

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